Ever wondered, how do I increase my Google rankings?
It doesn’t matter whether you have spent 1 day, several months, $20 or $50,000 on your website, it’s not going to rank above your competitors. You need to invest some time improving your Search Engine Optimization (SEO). Here are the 10 proven ways that I think will increase your Google Rankings in 2020.
1. Update Content Regularly
This is probably something you do already but if not then its an absolute must! Updating your content regularly notifies Google that your website is updated regularly and is not outdated, thus, helps increases your SEO.
Guys, it is important to remember that relevant and updated content is an important factor in the Search Engine Algorithms. If your content is updated more regularly than your competitors, chances are you probably have more chance of ranking above them.
2. Sitemaps
This is basically a page on your website that has a list of links to all of your pages/posts/categories etc. on your website. This enables Google and users to locate your pages much quicker, without the effort of finding/clicking the content.
Its important to remember that Google ranks webpages not just websites. There are no cons of having a Sitemap, but having one can improve your SEO, so we highly recommend them.
You can use our XML Sitemap Generator tool to automatically generate a sitemap for your site.
3. Page Titles
One of our highly recommended tips for SEO is provide quality Page Titles. The title tag is used to display a page in the search results on Search Engines and pages. This enables Google to understand what the page is about and how relevant it is to what the users are searching for, this is why it’s extremely important!
A Search Engine such as Google allows 50-60 characters in their tags but other Search Engines differ. It’s important to make use of all of the characters appropriately as they separate your page from your competitors.
Top tip: Page topics and Keywords should be included in the page titles.
4. ALT Tags
When uploading media such as images and videos to your site, it is important to attach a relevant title and description. This is because it enables Google to locate your page using Keywords that are found in your media description. This increases the chance of your site being found and helps to boost your page ranking.
5. Monitor Your Progress
How will you know if these SEO tips are pulling off? Well, I suggest you need to keep your eye on the page ranking progress using tools such as Google’s Webmaster tools, or Amazon’s Alexa Web Traffic Tool.
Also, you should add Google’s Analytics to your website to see how many people have visited your site and pages, what country they’re from and what keywords they searched for when they found your site.
You can monitor your Keywords and see how they’re ranking by using our Free Keyword Position Checker and our Free SEO Website Analysis Report.
6. Mobile and Responsive Content
“Mobile accounts for approximately half of web traffic worldwide. In the second quarter of 2020, mobile devices (excluding tablets) generated 51.53 percent of global website traffic\” (Statista, 2020). This is why its important to invest time in optimizing your site so that its mobile-friendly and responsive.
It is important to remember that Google’s ultimate aim is to provide the most relevant content and the best user experience when using their services. So if your website is not optimized for mobile then you can expect your website to rank lower than your competitors.
Top tip: The better your mobile version of your site is in terms of ease of use and usability, the better the Search Engines will rank you.
7. Growing Natural Links
Another one of the most important factors in SEO is to provide organic and quality inbound links to your site. Search Engines such as Google rank reliability and relevance of your content by how many times it has been recommended by third parties.
If your site is recommended by websites with a high Domain Authority (DA) such as the BBC, Amazon, Microsoft and Facebook, it can help boost your reliability and relevance of your content massively. Its important to monitor how these links are growing.
Top tip: Do not spam your website’s link on multiple websites because this can decrease your site’s reliability and relevance, especially with sites with a low DA rating.
8. Keywords
One of the most important factors in SEO is to ensure your site uses relevant keywords for the content you provide. Keywords are used to help find your page based on what the users are searching for on the Search Engines.
Using appropriate and specific keywords such as your product title, services you offer enables your page to rank higher than your competitors. If one of your keywords is ‘Night Cream’, chances are it will definitely not rank. But if you use something specific such as ‘Night Cream Moisturizer Face Wrinkles’, this has more chance matching specific user searches.
Having a hard time finding out what keywords should you use? Try our Keywords Suggestion tool.
Top tip: Avoid spamming or using irrelevant keywords as this can potentially kill your SEO.
9. URL Structure
URL structures enables the Search Engines (Spiders) to search for your page much easier. By keeping your URLs short and relevant to the page’s topic and keywords, helps users understand and find the content they’re reading and helps you rank better.
A good URL structure: www.mydomain.com/web-hosting/cpanel/
This separates the products into categories, which not only helps the users find what they’re looking for and what page they’re on, it helps the Search Engines Spiders too.
A bad URL structure: www.mydomain.com/cheap-webhosting-with-fast-ssd-and-ten-email-accounts
This is too messy and is not separated into categories. Imagine trying to find this page again by typing out the URL.
You can use our URL Rewriting Tool which can help you identify issues in your URL structure.
10. Website Speed
Yes, this is very important! Users expect your website to be fast, especially on mobile devices. If your site is slow then this can seriously impact your SEO. Why? Search Engines such as Google understands that the time it takes to load your page is a key part of the overall user experience.
You can use Google’s PageSpeed Insights to see what is affecting your website’s speed.
I hope you have learnt something important from this blog. If you need help optimizing your website for SEO, We have over 50+ SEO tools and a FREE Website SEO Analysis Report to help your boost your Search Engine Optimisation!
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